Under Armour

Redesign of Top Navigation

 

My Role

Research  |  Wireframe  |  Prototype  |  Interaction Design  |  Visual Design  

 
 

Overview

Under Armour, Inc. is an American company that manufactures footwear, sports and casual apparel. Under Armour is increasing its market presence in the Kids clothing space.

 

My Role

I was the UX Designer on this project. My process included discovery, user research, competitive analysis, visual design, prototyping, interaction design and use testing.

 

Methodologies

User Interviews, User Journeys and Flows, Sketching, Wireframes, High Fidelity Comps, Prototyping and User Testing.

 

Problem

Under Armour realizes that parents are having a difficult time shopping for their kids. Boys and girls have different sizes and colors market it even more of hassle when you are looking for different items. 

 

Solution

I created a new menu that helps parent search more efficiently. You can quickly find what you're looking directly from the top navigation menu.

 

Who am I designing for?

Kathy is a busy mother who works full time and has 2 growing boys, Josh 14 old and Daniel 6 years old. Josh is already 6 foot tall and loves to play basketball. Daniel is full of energy and loves to play outside. Kathy doesn't have much time to shop for clothes online and is frustrated with the sizes for because Josh can't wear boys clothes and Daniel Can fit in clothes that are normally bigger than his age group. 

John is a father who has twins, Cindy and Jessica. Cindy enjoys bright color and Jessica plays basketball and baseball with the boys. Jessica hates bright color and would rather just wear boys clothes. John has a hard time finding the right sizes and colors for Jessica because she doesn't want the  bright girly shirts.   

 

Research/Analysis

I conducted a competitive analysis of similar platforms and business who have a massive inventory such as Nike, Alibaba, Walmart, ect. I came to the conclusion that there wasn't a solution for the problem. What I need was a functionality that could handle a great about of items, the ability to quickly view and categorized sub categories such as various boys and girls sizing.

 

Before

After

 

Future Considerations

Right now for future considerations I would user test this to see if there is anything we might have missed.